GB/T 47746-2026 Compliance One-Pager Self-Check List
GB/T 47746-2026 “Customer contact service — Requirements for the collaboration between human and intelligent customer service” (issued 2026-05-25, effective 2026-09-01, a recommended national standard, administered by SAC/TC 264)
· 61 items in total (shall 48 / should 4 / may 9, covering 31 clauses)
How to use: check the 5 veto items below first — if any one of them fails, the rest do not make you compliant. Then tick your way through the six groups; an unticked box is a gap.
⚠ Veto items (5.2.2.6, all “shall”) — failing any one means non-compliant
- 5.2.2.6 a)Interaction reaches the threshold and the customer’s expression still cannot be recognised
- 5.2.2.6 b)The customer explicitly declines intelligent customer service
- 5.2.2.6 c)The conversation involves information security
- 5.2.2.6 d)An emergency or risk scenario affecting personal or property safety
- 5.2.2.6 e)Intelligent response times out (the standard’s example: over 3 min)
1. Organisation & governance (4.1–4.4)
- A1shallStaff human customer service matched to your industry and user demand — you cannot leave only an AI with nobody behind it4.1
- A2shallEstablish an organisational policy for collaboration between human and intelligent customer service4.1
- A3shallDefine contingency mechanisms for disasters, system failures and similar events4.1
- A4shallDefine the organisational structure for human–AI collaboration4.1
- A5shallBuild an internal system covering customer information management and ticket handling4.1
- A6shallProvide the customer service entry point in a clear, prominent and unambiguous way4.1
- A7shallEstablish a knowledge base4.1
- A8shallRun regular optimisation training for the intelligent service and train customer service staff4.1
- A9shallClear division of duties — the intelligent service takes standardised questions that have a definite answer in the knowledge base4.2
- A10shallHuman agents take questions requiring multi-step analysis or several information sources, plus anything the intelligent service could not solve4.2
- A11shallSeamless two-way switching — the system must pass customer identity, interaction history and other key data across4.3
- A12shallEstablish information and data security mechanisms covering collection, processing and use, plus model and personnel management4.4
2. Service start & routing (5.1)
- B1shallThe service system must provide the customer service entry point clearly, prominently and unambiguously5.1.1
- B2shallAt the start, allocate tickets according to problem-solving capability, overall call volume and capacity, and the customer group's acceptance of intelligent service5.1.1
- B3shallTell the customer the queue position or expected waiting time by text or voice5.1.1
- B4shouldSimple, repetitive or standardised questions, questions with a definite knowledge-base answer, and high-volume periods where human agents are overloaded — the intelligent service is preferred5.1.2
- B5shallThe customer explicitly asks for a human agent — the human agent is preferred5.1.3
- B6shallComplex questions (individual needs, vague phrasing, cross-department coordination) — the human agent is preferred5.1.3
- B7shallRare questions (the standard's example: appearing no more than 3 times in the past year) — the human agent is preferred5.1.3
- B8shallThe knowledge base has no definite answer — the human agent is preferred5.1.3
- B9shallScenarios involving the customer's personal or property safety — the human agent is preferred5.1.3
- B10shallThe customer has come back 3 or more times within 24 hours and is clearly dissatisfied with the intelligent service — the human agent is preferred5.1.3
- B11shallThe customer is in a specific age group (elderly, minors) or has low acceptance of intelligent service — the human agent is preferred5.1.3
- B12shallThe customer is extremely emotional or threatens extreme behaviour, beyond what the intelligent service can handle — the human agent is preferred5.1.3
3. Human–AI switchover (5.2)
- B13shallWhen switching, key data must be transferred completely and accurately: customer identity, interaction history, problem description and ticket status5.2.1
- B14shallDuring the wait before the switch, tell the customer the expected waiting time by voice or text5.2.1
- B15shouldOnce the switch is complete, the customer should not have to repeat information already given or restate the problem5.2.1
- B16shallKeyword trigger — recognising “human agent”, “talk to a person”, “contact a human” and similar phrases triggers the transfer automatically5.2.2.2
- B17shallMenu option — the conversation interface should offer “transfer to human service” or similar as a menu item5.2.2.3
- B18shallKey press — the key that triggers a human agent must stay functionally independent and not conflict with business keys5.2.2.4
- B19shallVoice command — voice-enabled systems should announce a consistent wake word (e.g. “human agent”) and transfer immediately once recognised5.2.2.5
- B20shallAutomatic transfer — the system needs scenario-based automatic transfer and sentiment awareness5.2.2.1
- B22shallSentiment awareness — after detecting negative emotion or intent to complain, and after confirming with the customer, transfer automatically to a human5.2.2.7
- B23mayHuman → intelligent switching — the customer must be clearly informed and must consent (four situations: FAQ, customer preference, heavy workload, emergency)5.2.3.1
- B24mayHuman-to-AI handover (repetitive questions): when the question is highly repetitive and the knowledge base has a clear answer that can be given fast and accurately, handover is allowed — but you must inform the customer and get consent first5.2.3.2
- B25mayHuman-to-AI handover (customer preference): when the customer explicitly prefers AI service (e.g. asks to be transferred to the AI assistant), handover is allowed — with prior notice and consent5.2.3.3
4. Outbound scenarios (6.1–6.2)
- C1shallAllocate outbound tasks to intelligent or human service by complexity and type6.1.1
- C2shouldClosed-ended questions, standardised questions and notification-type calls — intelligent outbound calling is preferred6.1.2
- C3shallComplex tasks (individual needs, vague phrasing) and open-ended Q&A (customer follow-up, market research) — human outbound calling is preferred6.1.3
- C4shouldIntelligent outbound calls should offer a route to a human (keyword / menu / key press / voice)6.2.1
- C5mayHuman outbound calls may offer a route to the intelligent service6.2.2
5. Service closure & follow-up (7.1–7.2)
- D1mayEnding conditions for live online service: customer consent / no new request 60 s after completion / no interaction for over 60 s7.1.1
- D2mayEnding conditions for live phone service: completion with consent, then no response 10 s after asking “anything else?”, or after 2 follow-up attempts7.1.1
- D3mayIntelligent voice service: may end automatically after consent / no new request 60 s after completion / no interaction for over 60 s7.1.2
- D4mayIntelligent online service: the organisation sets its own threshold duration7.1.2
- D5shallAt the end of service, proactively invite a satisfaction rating (and avoid further disturbance if it is declined)7.2
- D6shallGenerate a complete service record and ticket at the same time; to-dos must flow through the ticketing system and close the loop7.2
6. Data & security (8.1–8.2)
- E1shallEstablish tiered backup for customer identity, interaction history and open-ticket data; combine real-time incremental backups with periodic full backups8.1
- E2shallApply the security protection measures for the corresponding level under GB/T 22239: fine-grained access control, encrypted transfer and storage of backups, and backup operation logs8.2
7. Continual improvement (9.1–9.3)
- F1shallTreat human and intelligent service as one service; establish a collaboration improvement mechanism with a named owner, and regularly collect and review complaints and feedback9.1
- F2shallHandle complaints in accordance with GB/T 172429.1
- F3shallCarry out regular collaboration improvement surveys (these may be merged into satisfaction surveys)9.2
- F4shallOpen complaint and feedback channels for the collaboration service (telephone, email, web form) with defined handling rules and time limits9.2
- F5shallSystem monitoring — monitor interaction actions, agent experience and dynamic feedback on demands9.2
- F6mayThird-party assessment — you may commission a body with professional customer-service qualifications to simulate real interactions, break down the key collaboration points and issue an assessment report9.2
- F7shallImprovement must cover four areas: collaboration efficiency, service quality, switching smoothness, and customer information management9.3